Kabza Design, LLC

Charred Oak is an exciting new bourbon and whiskey bar located in Southland Casino Hotel’s west Memphis resort. I had the privilege of creating the logo and brand design for this establishment, which will be featured prominently on signage, uniforms, menus, an ice stamp, and their website. This cohesive branding will enhance the bar’s unique identity and attract whiskey enthusiasts looking for a remarkable experience.

I had the opportunity to design the branding for a new bar in Southland Casino Hotel. My role included logo design, brand implementation, and the development of a comprehensive brand guide. The new branding is currently being applied across various touch points, including uniforms, signage, menus, and video screens, ensuring a cohesive and engaging experience for patrons.

As part of its property expansion, Southland Casino Hotel opened a new retail shop, and I was tasked with developing the logo and brand identity. The client wanted the branding to pay tribute to the local wrought iron craftsmanship for which the West Memphis region is known. Concept development began with research into traditional wrought iron signs and gates, along with typefaces that complemented that aesthetic. The color palette drew inspiration from the materials commonly used in wrought iron work—primarily black and deep earth tones. The final design honors the region’s artisan heritage while aligning with the shop’s elevated interior design.

A local home inspector in Buffalo, NY, sought a distinctive logo design for his business. To capture the essence of his services, we created a unique monogram that incorporates essential inspection tools. This logo not only represents the brand but also highlights the professionalism and expertise of the home inspection industry.

I had the opportunity to design a label for a unique wine made from Feijoa, also known as Pineapple Guava. This fruit offers a delightful tropical taste and aroma. For the label design, I created a hand-drawn illustration inspired by vintage fruit crate labels. My design received the prestigious Gold Prize in the 16th Annual Wine Maker Label Design Contest, showcasing its appeal and creativity in the competitive wine industry.

The Sonepar Communications team worked with an agency to create a national campaign, which was launched at the 2024 NECA Conference. I collaborated closely with the team to design assets that aligned with brand standards and incorporated the campaign slogan, ‘Our Knowledge Is ELECTRIC.’ My role included implementing the design and slogan across various assets, such as a branded trade show booth, print ads, pedicabs, large digital displays, banners, stairwell wraps, t-shirts, hats, and coffee cups.

The Sonepar Communications Team put together a campaign to raise awareness for Safety Month. I designed a logo, t-shirt and a branded sports news desk to promote the campaign and recognize associates. The sports news desk concept received an Honorable Mention from the Ragan Communications and PR Daily Employee Communications Awards.

The objective of designing this letterhead and stationery was to establish a fresh and sophisticated aesthetic for Pride Sports, the parent company of Softspikes and Pride Golf Tee. My role encompassed the entire process, including design, production, and coordination with print vendors to ensure a high-quality final product. This polished branding effectively represents Pride Sports and enhances its professional image in the golf industry.

I designed the annual report for Southland Casino, showcasing its investment in community organizations in its hometown. This year’s theme centered on expansion, reflecting the casino’s major development project that includes a new hotel, restaurants, and entertainment venues. The report highlights Southland Casino’s commitment to community growth and its dedication to enhancing local partnerships through impactful investments and volunteering.

The goal of this campaign was to promote a national park campground. My responsibilities included creating a distinctive identity and designing a corresponding postcard. Additionally, I developed designs for various promotional items to enhance visibility and engagement for the campground. This comprehensive approach helps attract visitors and showcases the unique offerings of the national park experience.

At Fisher-Price,® I was asked to develop logos for different categories, mini lines and other initiatives. My role involved both concept exploration and art direction. Some of these logos were created by me from the ground up and some are a product of my concepts and art directing illustrators to achieve the finished look.

I had the opportunity to design a range of branding concepts for casino promotions in the mid-south and southern regions. My responsibilities included creating logos and overall branding, as well as implementing these designs across various channels, including collateral materials, social media, outdoor advertising, and promotional giveaways. This comprehensive approach ensured a cohesive and impactful presence for each casino promotion, effectively engaging audiences and enhancing brand visibility.

This series of hand drawn initials is part of a personal project.

I was approached by a small winery to develop labels. The client requested a hand made look to reflect their philosophy of how they approach wine making. It was also crucial to make the brand the focus since they are just starting to promote their wine. I experimented with hand drawn type and used that as a foundation with a vibrant watercolor effect showing through. The project evolved to include development of a brand identity and packaging that will accommodate future varietals.

To promote a new line of baby gear, Fisher-Price® partnered with Sherwin-Williams® to create promotional collateral and a website featuring nursery decorating ideas. Sherwin-Williams provided paint colors to complement our new products, and we included helpful tips and ideas for new parents. My role encompassed photo art direction, designing a lookbook, and creating additional print collateral, which was distributed at various zoos nationwide. This collaboration effectively showcased the baby gear line and inspired parents to create beautiful nurseries.

I designed an invitation and collateral for an annual marketing holiday party, collaborating closely with a copywriter and coordinating with print vendors. Selecting the Blue Lantern Lounge as the venue inspired the overall theme. We incorporated the "winter blues" concept throughout the invitation and party materials, creating a cohesive and inviting atmosphere that enhanced the event's festive spirit.

As part of an integrated marketing campaign for Prescolite, Inc., I developed a series showcasing their commercial-grade lighting products. The campaign included a comprehensive binder filled with brochures, promotional flyers, and technical specification sheets. My role involved art directing product photography, designing and producing the print collateral, coordinating with vendors, and managing freelancers. This strategic approach effectively highlighted Prescolite’s offerings and strengthened their brand presence in the commercial lighting market.

This project promotes a Popeye story distributed in 1962. My role was to develop packagingto house the viewer, reels, labels for the viewer and captions for the reels. I researched packaging for both products as they were presented in the early 60’s. The result married a vintage aesthetic with the 1960’s Popeye cartoon to create packaging for a limited edition toy.